I've seen Contra: The Board Game in mass retail (Target/B&N). What gives?

Kess, our mass retail distribution partner, got Contra: The Board Game into a couple of mass market channels. When the first version (larger one) was produced, that was intended for backers only. Unfortunately, several copies of that version went out into the wild (fortunately only at test stores) but was quickly pulled from the stores’ warehouses. The intended version was finally received recently (smaller version) and is now in distribution per Kess, but there are some copies of the backer version that unfortunately are still sitting on shelves.